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Baume & Mercier Joia

Baume & Mercier Joia Where fine jewellery meets timeless watchmaking. The Joia is Baume & Mercier’s most feminine expression — a watch designed not simply to tell time, but to be worn like a jewel. Its lug-free 28mm case sits directly against the wrist, creating a seamless, uninterrupted curve that reads more like a bangle than a traditional timepiece. At just 7.2mm slim, the polished round case is crowned with a domed black agate cabochon, while the radiating guilloché-style dial shifts from flat in shadow to luminous in direct light — a dial that rewards a second glance. Rooted in nearly two centuries of Swiss watchmaking for women, the Joia moves effortlessly from casual moments to elegant occasions, making it the perfect finishing touch for any look. An easy tool-free interchangeable strap system makes switching styles effortless. More than a watch — a bijou. Read moreRead less